Wladimir Kaminer is a very successful media product: DJ in the Russendisko, author of various books about enjoying his Jewish-Russian identity in Berlin - to be read Prenzlauer Berg, Schonhauser Allee - and talking, succesfully again, about how it is to be DJ in Russendisko, author of...etc.etc. Everybody his niche and he is not the only one (will be back soon about this). He is having already an audience. But when very simple, "eatable" identity positionings, are becoming the mainstream and the reference point for the community in itself - and many of its members - as for the outside observers, you will lost exactly those whose contribution will help to preserve what it is not a matter of fashion and "coolness".
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