Inaugurated at the end of the 1930s, the former Cinema Esther on Dizengoff square was changed into a booutique hotel following financial troubles in the 1990s. Its main structure - part of a Bauhaus complex in the area - was maintained as the material memories of the place, including movie posters, old chairs and original projectors.
The cinema was owned by Esther and Moses Nathaniel that made aliyah to Eretz Yisroel in 1924. The idea of opening this cultural institution was presented as follows by Moses Nathaniel: "Whilst the best of our young are holding on to their "ploughshares and swords" to defend against a wanton enemy, I decided to be amongst the builders and add a building in our country, so that our enemy will know, that we will surely build...and also that our people may know that this is imperative to encourage and to be encouraged in deeds of creativity...Therefore, this building will also be used as a place for skilled and cultured inspiration and will be visited by the citizens of our beloved city, who persist in the building of our country".
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